Our Story

In the heart of bustling Kuala Lumpur, Malaysia, there lived a visionary named Nurul. Nurul, with her passion for skincare and deep reverence for natural beauty, envisioned a brand that would redefine the standards of beauty and wellness in the industry. Drawing inspiration from her Malaysian heritage and the lush landscapes of Southeast Asia, she embarked on a journey to create something truly remarkable - thus, 304Beauty was born.

Nurul's vision for 304Beauty was simple yet profound: to empower individuals to embrace their natural beauty and unlock their inner radiance through holistic skincare rituals. Guided by a commitment to quality, sustainability, and empowerment, she set out to craft products that not only delivered visible results but also nurtured the skin and the soul.

With meticulous attention to detail and a deep respect for nature, Nurul curated a range of skincare tools that were as luxurious as they were effective. From the sleek stainless steel gua sha tools to the eco-friendly packaging, every aspect of 304Beauty reflected Nurul's unwavering dedication to excellence and sustainability.

But 304Beauty was more than just a skincare brand - it was a movement. Nurul believed in the transformative power of self-care and sought to inspire others to embrace it as well. Through educational resources, empowering content, and community engagement, she encouraged individuals to prioritize their well-being and embark on their own journey to self-love and confidence.
Today, 304Beauty stands as a beacon of authenticity and trustworthiness in the beauty industry. Rooted in Malaysian heritage and global innovation, it continues to redefine beauty standards and empower individuals to embrace their unique beauty with confidence and grace.